5 Ways to Share Your Brand’s Story in Your Marketing
At Catalyst Marketing, we understand that your brand story is the soul of everything you do. Your “why” as a business owner, company, or brand is just as important as the products you sell or the services you provide. The way you share this brand story with the world is important in connecting with your audience and building your business.
Today, we share some of our favourite ways to ensure your brand story is top of mind throughout all of your marketing.
1. Talk about your history
For many of us, our business came from a spark - a flash of genius, an ‘ah-ha’ moment, whatever you want to call it. Creating a business is really just a fancy way of identifying a problem or need and looking to fill it. This journey is relevant (in fact, paramount!) to your brand story. Sharing your brand’s history, journey and milestones is a great way to build a strong connection with your audience by taking things back to basics with a simple principle: why it all began.
(You can hear more about our humble beginnings on our website here!)
2. Showcase your Founder, employees or contractors
Sharing your brand story is one of the best strategies for creating authentic connections with your customers, clients or audiences. For small businesses, establishing your Founder, employees or contractors as the drivers of your brand story within your marketing strategy is a great way to personify your brand and create personal connections with your audience.
After all, it’s human nature to feel more connected to a brand with a human face rather than a 2-dimensional logo.
3. Share customer success stories
Another way to integrate your brand story into your marketing strategy is to exemplify success for your clients or customers. Sharing customer success stories helps to reinforce your marketing message and showcases the authenticity of your brand.
For example, customer success stories could include client testimonials, reviews on your products, the opportunity for your audience to share their feedback directly with you through social media etc.
Not sure how best to share customer success stories on your social media accounts? These 7 types of social media posts for your business are a great start.
4. Give a sneak peek behind the scenes
Sometimes the best marketing strategy is to pull back the glossy sheen of marketing and give a behind-the-scenes look into the nitty-gritty of your business.
Sharing behind-the-scenes content on your website and social media channels is a great way to demystify your brand’s work, create a personal connection, and allow your audience to engage with your brand through questions, comments, requests and more.
One of our favourite ways to incorporate sneak peeks into our Catalyst Marketing brand is through our Our Process page on our website. This content gives our potential clients a look into our client process and understands what it is like to work with our team!
Ready to learn more about Catalyst Marketing and how we can amplify your brand story online?
Contact us today - we’d love to chat!
