From Follower to Trendsetter: How to Create Your Own Social Media Trends

Are you tired of being basic and following every trend you see online?

We get it, Barbie pulled a fast one on us last week, and it was hard to avoid the itch to post!

It's time to take control and own the trend. 

Buckle up because we've got some juicy tips on how to start your own trends on social media, brought to you by yours truly - the Mindy Kaling of marketing.

First, let's get real, your brand is unique, and that's your superpower. 

So why not use it to your advantage? Incorporate your brand's personality, culture, and values into your social media strategy. Don't copy what everyone else is doing. Be YOU, and let your brand's personality shine through!

One of the ways to start your trend is to create a branded hashtag that aligns with your brand's values and personality. Encourage your audience to use it in their posts. You'll grow a community of followers who are invested in your brand and want to be a part of the conversation. And if you're feeling really daring, try a new format like Instagram Reels or TikTok videos. By trying something new, you can create content that's unique and stands out from the competition.

But wait, there's more! Engage with your audience and listen to their feedback. 

Social media is a two-way conversation, so make sure to respond to comments and messages. Jot down what your followers say and use their feedback to improve your content and strategy.

And to spice things up, run a contest or challenge that aligns with your brand and encourages your audience to engage with your content. 

For example, you could run a photo contest where participants share photos of themselves using your product or service or a challenge where participants create their own content using a specific hashtag.

By identifying what makes your brand unique, taking risks, and engaging with your audience, you can start your own trends and create a loyal fan following. 

So, be bold, be daring, and be FABULOUS! 
And if you ever need a boost, just think about how Mindy Kaling would slay this social media game.

Ps. We're here for it!