4 Marketing Activities An Agency Can Take Off Your Plate
When you’ve got a new or small business, you need to maximize your budget, which often means cutting corners where possible. That’s why many small business owners try to tackle their marketing themselves. This is an understandable approach—and almost always the wrong one.
Consider these questions:
Are you trying to accomplish big dreams, but getting stuck on your social media efforts?
Juggling too many hats in your small business?
Trying your hand at social media, but not getting any results?
If you answered ‘yes’ to any of these questions, then you could definitely use the help of a marketing partner. When you work with the right marketing collective, you can actually maximize your efforts, so you can get real ROI on your marketing dollars. In the long run, it’s a smart financial decision, and almost always the right one for business.
Still on the fence? Here are 4 marketing activities you can easily pass along to an expert, to get much better results.
4 Marketing Activities A Marketing Agency Can Take Off Your Plate
Better marketing is often what you need to get to the next level in your business. Specifically, here are 4 ways how a marketing agency can help:
Daily Social Media Management
In our experience, this is usually the first thing busy entrepreneurs like to pass off to a marketing team—and boy, can it make a difference to your day-to-day if you don’t have to worry about creating fresh and exciting content for Facebook and Insta and Tiktok and Twitter (and anything else on the neverending list) every day.
The reality is the ‘big guys’ are posting on social media every day. That means if you’re not also keeping up a regular stream of content too, you’re simply not going to be part of the conversation—which also means you’re not going to be top of mind when it comes time for potential clients to make a purchase.
And don’t think ‘regular’ content is all that matters. If that content isn’t also fresh, exciting, and on brand, then you could be doing yourself more harm than good.
The solution? Get a marketing agency that understands your brand and your passion, and has the time to make great content that you (and your audience) can feel good about.
2. Drive More Leads To Your Website
Driving more leads to your website is often the name of the game when it comes to online marketing. Ultimately, you want interested people to land on your website, so you can engage with them, perhaps collect their email addy, and—hopefully—make more sales.
Anyone can post content to Facebook—this is something most of us do in our space time, on our own personal pages. But posting content that gets people to take a next step (like visit your website or sign up for your mailing list), is a skill that takes time to develop.Chances are you don’t have the time to educate yourself on social media marketing best practices, so you might as well hand this task over to someone who does!
3. Learn New Marketing Skills
Speaking of best practices, remember that marketing is a specialization that people go to school for. And digital marketing is changing almost every day. This isn’t something you have a ‘knack’ for. It’s something that takes time, energy, effort, and continuing education.
When you work with a digital marketing agency, they’ll keep you abreast of all the marketing trends you need to know to keep your business humming along smoothly. For example, do you need to be on Tiktok? And if so, how exactly are you going to go about it? You’ll get much better answers to these types of questions (including answers that are tailored to your industry) if you ask your trusted marketing consultant, rather than if you’re just consulting Google and trying to decipher things yourself.
4. Improve Your Sales Strategy
Similarly, if you’re an entrepreneur, you probably have a great sales strategy. But does your strategy extend to the online realm?
Using online advertising, email marketing, and social media to actually make more sales should always be your main. Sales don’t happen magically. If you don’t have time to really develop a smart, holistic online sales strategy, you’re much better off to hand this over to someone else.
Maybe it’s a cliche, but the real question when it comes to working with a marketing agency isn’t whether you can afford to hire one, but if you can afford not to. And thankfully, there’s a marketing agency ‘hack’ you can use to make working with experts much more affordable for your small business.
We’re talking about working with a marketing collective, which is a fresh alternative to agencies. We’re a team of niche experts, and you can work with us to pick and choose exactly the support you need. That means you’re not paying for all those ‘extras’ that might not be directly applicable to your industry or goals. Instead, you get straightforward, tailor-made help that puts you exactly on the right path.
At Catalyst, we’re flexible and results-driven. Every collective member runs their own freelance or marketing business, so we all totally understand the ‘small business hustle’ you’re going through, and we’re primed to help you maximize your marketing efforts. Reach out for a free consultation to see how we can help you meet your business goals.