How A Marketing Collective Can Help You Go From Entrepreneur to CEO

Ahh, the hamster wheel. If you’re an entrepreneur, you probably know it well — especially if you’ve got a new company on your hands. You’re working insane hours, yet your to-lists never really get done. In fact, it might seem like all your to-do lists are only good for keeping you up at night. 

It doesn’t have to be this way! Not when you bring a marketing collective on board to help build your brand. When you let experts do all the heavy lifting when it comes to brand development and marketing, you can focus on what you do best. 

Trust us: it’s the only way to get off the hamster wheel and on to the track that brings you from entrepreneur to CEO.

What Is A Marketing Collective?

First things first. What’s a marketing collective, you ask? 

Don’t you need a marketing agency? 

No! In fact, the agency model may be part of your problem. We’ve seen it over and over again: companies that hire an agency, thinking they’ll be as passionate about their brand and growth as they are. 

But here’s the thing: marketing agencies have bloated budgets and way too many projects on the go. That means that even though they charge you hefty fees, you’re never their priority. 

That’s why our founder, Jessica, has assembled a multi-talented team of women from across the world—all of whom work for themselves. That means they’re incredibly selective about the projects they take on, and these women are super dedicated when they commit to a new client. 

With the collective model, you get a group of experts eager to get you from entrepreneur to CEO, with out-of-the-box ideas and ready support. It’s a super supportive team prepared to do the heavy lifting and maybe have a little fun in the process. 

How A Marketing Collective Can Build Your Brand

OK, so maybe the marketing collective approach sounds just peachy, but how can we help you build your brand?

Remember that a collective like ours pools experts from all walks of digital marketing. That means we can provide done-for-you digital marketing that genuinely sets you apart from your competitors. 

Specifically, the niche experts in our marketing collective can help you build your brand in the following key ways. 

Craft Fresh, High Impact Content

Ugh, blogging. You know you’ve got to do it. But you’re not a writer. And your story is important to you—you’re not going to trust just anyone to write content for your website, social media, blog, and/or email marketing. 

The solution? Work with writers who are also freelancers and experts in the digital marketing space. They’ll create content you’ll be excited to share with your growing audience. 

Grow Your Online Presence

There’s no getting around the importance of social media marketing. Maybe you’ve been handling your social media and doing OK. But just OK. Social media is time-consuming, and it’s also hard to give it the attention it needs to really grow your brand when you’re also wearing your entrepreneur hat (and at least 10 other hats, too). 

The solution? We offer a variety of social media advertising packages that can help you maintain or grow your brand, attract the right audience, and amplify your business. 

Adapt To Changing Search Engine Algorithms  

Your brand can’t succeed unless you’re showing up in Google and other search results. Period. But SEO (search engine optimization) is a crazy game and complicated because Google is constantly updating its algorithms. In other words, it’s constantly changing the criteria by which it judges your site. So frustrating.

The solution? Find a collective that works with digital marketers who’ve got their finger on the pulse of SEO. Believe it or not, there are people out there who actually like to nerd out with Google Analytics! 

Monitor and Evaluate Campaign Analytics

Upleveling your brand usually means spending some money on online ads, whether that’s on search engines or social media platforms. But the only way to know if those online ads are working is to monitor and evaluate the results. 

Which busy entrepreneur do you personally know who has time for that?

The solution? You guessed it. Your collective agency can pair you up with an advertising expert who will help you understand your campaign results, so you can continually optimize your advertising efforts. This helps with branding and ensuring you get the most bang for your buck. 

Manage Your Budget More Effectively

Finally, and speaking of getting the most bang for your buck, you’ve got a passion for your business — but probably not for digital marketing. You’re an expert at sourcing vendors and dreaming up new products. But knowing where to spend your limited budget on growing your brand online? Not so much. 

The solution? Like we said, our agency is made up of fellow entrepreneurs. We know what it’s like to work with limited budgets—and we’re not going to let you waste yours!

All combined, these steps can help you become a recognizable brand. With a collective model like ours, you get everything you need to build and grow a compelling brand, from graphic design to social media, online ads and more. 

Reach out to set up a free consultation, and let's see how we can help you thrive.