6 Signs You Need A Website Refresh

Your business is your baby. That means you’re always looking to give it exactly what it needs to grow. Sometimes that’s bringing in new products, sometimes that’s hiring new staff. And sometimes, that’s refreshing your website. 

Part of being a recognizable brand is having a professional and attractive website that showcases your small business. But your website is a living, breathing thing. If it’s not updated regularly, it’s not going to stay current and connect with your audience the way you want it to. 

So, does your website need a refresh?

6 Questions To Ask If You’re Thinking About A Website Refresh 

You’re a busy entrepreneur—not a digital marketer. If you’re unsure whether it’s time for a website refresh, here are six questions you can ask yourself. 

Are you getting Google traffic?

First things first. Your website has a job to do. And if people don’t come to your website, it can’t do its job. 

That means you need to know if you’re getting traffic from Google. In other words, are you showing up in organic search results? 

If not—not to worry! We can pair you up with an SEO expert that can run an SEO audit on your existing site, which can help you determine your next steps. 

Are you getting conversions?

Remember when we said your website has a job to do? In digital marketing-speak, we’re looking for conversions on your website. That means when people land on your website, you want them to take another step. That often means signing up for a mailing list, following you on social media, or even making a purchase. 

If you’re not getting enough conversions, then your website isn’t doing its job, and it’s definitely time to think about updating. 

Is your website attractive and on-brand?

Just like there are fashion trends, there are trends when it comes to websites, too. And you don’t want your website to be the equivalent of wearing stone-washed jeans and blue eyeshadow. 

Or perhaps your own brand esthetic has changed over the years. You might have a new look that is quite different from what you started with.

In either case, it’s a good idea to take a look at your website and be honest about how appealing and on-brand it is. If it’s outdated or simply boring, it might be time to level up your website visually.

Does it communicate effectively?

Imagine you know nothing about your business. Now, take a look at your website. Does it answer all your questions? Help you understand the value of your business? 

A good website needs to showcase your small business, which means clearly and effectively communicating what you’re all about. If it’s not doing this well, it might be time to level up your written content. 

Do you have a high bounce rate?

And do you even know what your bounce rate is?

Your bounce rate is the number of people who come to your website but don’t stick around. In other words, it’s the people who ‘nope’ out before learning anything about your website. 

A high bounce rate is a huge red flag. In fact, if you’ve got a high bounce rate, there’s no ifs, ands, or buts about it—it’s time to update your website ASAP.  

Are you getting leads?

Speaking of no ifs, ands, or buts … is your website giving you leads? In other words, is it actually generating business for you? If not—why even have a website? 

We know it can be daunting to think about getting a new website. But when you work with the right team, your website can actually work and grow with you (pretty cool!). 

Plus, sometimes, a little refinement is all it takes. 

That’s why we have a website refinement package, which can help you improve all the visual and professional components of your website without breaking the bank (and we’ve also got payment plans). 

 Our team can help you build a brand and website that people will love. Reach out to learn more.