5 Social Media Tips for Lifestyle Brands

Social media marketing provides opportunities and challenges for businesses, industries, and niches. Lifestyle brands are typically classified as B2C companies (businesses that sell directly to consumers) selling products that promise lifestyle change. This broad definition can encompass many different industries like fashion, beauty, wellness, fitness, bath&body, accessories, food and beverage etc. 

Creating a well-rounded social media strategy is the foundation of your brand's successful presence on social media channels. Some elements of a solid social media strategy include content pillars, content planning, high-quality photography, videography and graphic design, and strong branding. 

We recommend that our clients review their social media strategies multiple times a year to ensure their content is still hitting the mark for their target audience. We work with our clients to pivot their strategy and stay on top of trends to ensure we are constantly working towards an engaged followers-to-customer pipeline for your brand. 

Our Top Tips for Growing Your Lifestyle Brand Online

Here are some of our top social media tips for lifestyle brands looking to amplify their online reach and connect with their ideal audience.

1. Your content is as unique as you are. Don't see yourself short by applying a one-size-fits-all model to your social media marketing. While you can repurpose content pillars and some content, you should be considering different strategies for different social media platforms. 

2. Users of social media platforms are inundated with SELL SELL SELL by different brands all day. Overselling your brand on social media is the equivalent of a one-sided relationship. A good rule of thumb is the 80/20 rule; 80% of your content should be informative, engaging and non-sales-driven, and 20% of your content should be sales-focused. 

3. Considering partnerships, even non-monetary ones, is essential in any brand's social media strategy. Influencer marketing, creator collaborations, industry experts, Instagram LIVES, giveaways and Instagram takeovers are great ways to expand your reach and connect with new followers in your target markets. 

4. Don't be afraid of video marketing! Video marketing is quickly becoming the dominant form of social media content on the most popular social media apps like TikTok, Instagram and Facebook. Video marketing through TikToks or Reels is a great way to create bite-sized content for your audience and take advantage of customer stories, behind-the-scenes clips and user-generated content. This content is highly beneficial in establishing trust, credibility and connection with your target audiences. 

5. Be sure to pivot your social content to take advantage of trends, seasons, celebrations or lifestyles that make sense for your brand and your target audience. Creating gift guides, long-form blog posts, Story content, or campaign-focused content are great ways to tie your product in a new and timely manner for your audience. 

Ready to use social media to grow your brand? Reach out to us by filling out our Discovery Form.