7 Ways Your Jewelry Business Can Use Reels

As many small businesses know, growing on social media can be a daunting but rewarding task. Some of these changes include introducing new platforms like TikTok, new forms of advertising and the rise of video content dominating more photography-based apps like Instagram. Sometimes social media marketing for small businesses can feel like running on a never-ending hamster wheel trying to keep up with the latest trends. 

Lucky for you, our social media and digital marketing experts are here to break down the latest trends (cue confetti), algorithm changes and content ideas to help your small business thrive on social media. 

We always have our finger on the pulse of social media marketing and what content is working and not working for our clients. 

The Rise of Video

In 2020, TikTok began gaining traction as one of the most popular social media apps. The bite-sized, humour and authenticity-focused content resonated with users, especially during the COVID-19 pandemic and the oversaturation of other social media app favourites like Instagram. 

To keep up with the fast-growing pace of TikTok, Instagram began introducing Reels, a form of video content and marketing, on their platform. 

Reels are heavily influenced by the TikTok style of video but offer brands more opportunities to integrate their current social media strategies on Meta brand (Facebook/Instagram) platforms into their video marketing without leaving the app entirely. 

Any video that promotes a company, whether directly or indirectly, is considered video marketing and has quickly become non-negotiable for brands who want to stay ahead of the noise and connect with their audience online.

Our Favourite Reel Ideas for Your Jewelry Business

Here are seven of our favourite ways to amplify your jewelry business on Instagram using Reels:

1. Show off your products! Customers love to see different ways to wear a piece, see it styled for different occasions or even other complimenting pieces to pair with it. This is an excellent opportunity to promote matching sets within your product line!

2. Do an unboxing video to highlight the care and attention that goes into your brand. This is also a great way to partner with influencers or real customers to show your audience how your products can be styled. 

3. Answer questions about the jewelry-making process and share behind-the-scenes. This is a great way to build trust and expertise with your target customers.

4. Share more about yourself, the brand, and why you do what you do (and for who!). Connecting your business to a story can create a stronger bond between you and your customers. This is especially true if you focus on locally made products or target a niche market. 

5. A 30-second in-depth clip about your gemstones or materials used to make your jewelry. This is especially important if you offer a better/higher-quality product than what is traditionally available. 

6. A timelapse of you making the jewelry itself. Giving your potential customers insight into the process from start to finish is a great way to build credibility and peak interest. 

7. Show off your tools and tricks of the trade you use to create your products. 

For more social media marketing insights and tips for small business owners, email hello@wearecatalyst.ca with all your burning questions!