7 Types of Social Media Posts For Your Business

The overwhelm is real. Social media marketing is no joke! You don’t just need to put out good quality content on a regular basis, you need to put out fresh, good quality content on a regular basis. So, what’s a small business owner to do?

To succeed on social media, you need to be sharing a wide variety of content. Here are 7 types of social media content you can and should be creating and sharing consistently.

Social Media Content Ideas

#1: User-Generated Content

There’s a reason user-generated content, or UGC, is at the top of our list – it’s one of the most powerful types of content you can share, period.

UGC is content that other people (ie.: your raving fans!) create that features your brand. For example, if you sell lipstick, and a client snaps a selfie of herself wearing it, then shares it and tags you – that’s UGC. And that’s definitely something you want to be resharing to your audience!

Why is UGC so important? Because users are 2.4 times more likely to engage with it versus regular content. Remember, your goal on social media is always to be authentic. And UGC is about as authentic as it gets.

#2: Video Content

Speaking of authentic, what’s more authentic than you, the business owner, speaking directly to a camera about why you’re so passionate about your offerings?

Yes, video content can mean posting on Youtube, but you also want to be sharing it on all your social platforms. IG stories and reels are particularly popular.

9 out of 10 viewers saying they want to see more videos from brands and businesses, so give the people what they want! You’ll likely be rewarded with better engagement and more ROI.

#3: Monthly Blogs

Monthly blog posts can give you more space to really get into your expertise than a shorter video can. Blogs are a great way to connect with your audience in a meaningful way.

Plus, adding regular, written content to website is one of the best things you can do to boost your search engine optimization (SEO), which can help you start climbing the Google rankings.

By blogging consistently, you’ll have tons of new content to post about on your social media channels – one blog post can be turned into 10 or more IG posts alone!

#4: Podcasts

And blogs are great, but there is a whole lot of blogging competition out there. In fact, there’s about 500 million blogs in the world - but only about 2 million podcasts. In other words, it can be much easier to make a splash in the podcast world.

Podcasts are another great, long-format way to connect with your audience. Imagine if you could spend an hour talking directly to a potential customer. With podcasts, you can!

Make sure to share your podcast episodes on social media to help increase your downloads and audience, while demonstrating your expertise to your followers.

#5: Quotes or Testimonials

Social media is no place to be bashful. If you’re getting great feedback from customers, share it! Put testimonials into an on-brand graphic, and you’re good to go.

If you have an inspirational and shareable thought or quote that relates to your business, those can gain real traction with spreading the word about your account to increase your followers!

#6: Infographics

Ahh, good old infographics. They’ve stuck around since the early days of social media marketing, for a good reason – because they’re incredibly effective. People just love ‘em! In fact, infographics get 200% more shares than posts without images, and they can grow traffic by 12%.

In other words, if you can put information for your audience into an attractive infographic, then do it!

But a word to the wise: ‘attractive’ is the operative word here. Without a little graphic design know-how, a DIY Canva infographic can start to look cluttered and unprofessional, pretty quickly. You may want to enlist a graphic designer to help you make some graphics you’ll actually be proud to share. 

#7: Live Streams

Last but most DEFINITELY not least, consider adding live streams to your social media posting. It’s an incredibly effective way to connect with your audience, expand your reach, and increase engagement.

Remember, people want to see you! And they want to hear your voice and ask you questions. They want you to be a real person they can connect with. There’s nothing more important than authenticity on social media, and no better way to be authentic on camera than to do it in real-time.

A final note on all types of social media content: repurpose, repurpose, repurpose. Especially if you’re strapped for time, repurposing your content can be a life saver. That blog you wrote? It can make a great monthly newsletter. That testimonial you turned into a beautiful graphic? Share it on all your platforms.

Of course, if you’re really strapped for time, then letting some experts help with social media can be the best life saver there is. We partner with over-worked small-business owners to make social media much easier. Sign up for a free consultation now.