Why You Need To Hire A Social Media Manager
It's so tempting when you're a small business owner to want to do everything yourself. You have your own personal Insta. Your friends always like your post, so you can probably manage your social media marketing, right? Right???
The reality is that there are some times when DIY social media marketing makes sense. But for most small businesses, hiring a social media manager is the right choice.
So here are 7 great reasons to hire a social media manager.
#1: Hire A Social Media Manager Because They've Got The Time
Be honest with yourself. How much 'do' is there in your current DIY social media? When you're a busy small business owner juggling many hats, it can be tricky (to say the least) to give your social media the love it deserves.
And the real kicker is that inconsistent online marketing is almost worse than no marketing at all.
The reality is that businesses today can't afford not to be on social media. Still, many small business owners just don't have the time to post regularly. But you know who does have the time to post regularly? And who also knows exactly how much to be posting, when, and where? You guessed it! Your friendly social media manager.
#2: They'll Make Your Social A Priority
We get it. Your business is your baby. And you'd only trust your baby with the right people. Thankfully, the right social media manager can be the 'right people.' Find a dedicated social media strategist, and they're going to be thinking all day, every day, about how to get you more customers and traffic
On the other hand, it might be tempting to let a staff member post on your socials, or maybe your neighbour's niece whose 'great' at Instagram. But when we say 'find a dedicated social media manager,' the operative word here is dedicated. Your social media matters. It can't be an afterthought or something you just do when you feel like it.
#3: They Understand How To Build Brand Awareness
OK, but maybe your neighbour's niece really is great at Instagram, with a knack for taking great photos. Maybe then you can stick with her?
The thing is, taking great photos or writing some cute captions is not the same thing as building a thriving online presence that builds real brand awareness, connects with new customers, or brings more people into your store. Getting some likes on your personal Insta is waaaaay easier than using a smart social media strategy to grow your business. That's where an expert comes in.
And hey – if your neighbour's niece really shows some promise, hook her up with your marketer! Maybe she's a budding strategist herself and can still help out.
#4: They're A New Set Of Eyes
Who doesn't love a second opinion? Especially when that second option comes with years of experience in making killer posts and content? Having professional insight, and a person to bounce ideas off of or give direction can help boost creativity and generate even better results on social media.
#5: They'll Post Consistent Content
Remember when we said that inconsistent posting is no bueno? We meant it. Even if you're pretty sure about the quality of your posts, what about the quantity? Do you even know how much you should be posting on what platforms, anyway?
That's where a social media expert comes in. They can create a smart strategy for when to post and then do the actual posting for you. Win-win.
#6: They'll Respond Faster To Inquiries
It's in the word. A big part of social media management is being social. That means responding to customer concerns and inquiries and putting out fires before they start. Depending on your audience's size, this could require a big-time commitment from you. And big or small, you never (repeat: never) want to hang people hanging online.
Thankfully, once your social media manager understands your business, they can start to respond to these types of inquiries for you. Your customers will really appreciate always connecting with someone right away.
#7: They'll Boost Your Engagement
No, social media managing isn't rocket science. But it's also not something just anyone can do – at least not well. There's a bit of science, a bit of art, and a whole lot of experience that goes into good social media management.
Remember, your social media manager won't just be posting nice-looking posts, just when she feels like it. She's going to develop a complex strategy that is designed to create more engagement, drive more traffic, and ultimately grow your business. This is where the real magic – and the real ROI – happens.
If you'd like help with social media management, please reach out. We're like the best friend that tells it to you straight, and we can focus on your social media, so you can focus on what you do best.