eCommerce Tips for Food & Beverage Businesses
Running a business is hard; trust us, we know! For many of us, the COVID-19 pandemic has shifted how we interact, do business and, importantly, market our businesses. The food and beverage industry has been one of the most impacted industries in the last two years. Whether you own a restaurant, bar or food and beverage retailer, here are our top tips for leveraging eCommerce for your business.
Define Your Unique Selling Proposition
With the rise of food delivery apps and online retailers, setting yourself apart from the competition is critical now more than ever. Your Unique Selling Proposition is the single value or statement that sets you apart from your competition. A Unique Selling Proposition is specific, clearly defined and often described in a single sentence. Your Unique Selling Proposition should answer this ever-important question: What does my business do better than anyone else, and why does that matter to my customers?
If your food and beverage business focuses on in-person dining, we recommend considering how you can pivot your business model to leverage eCommerce into your strategy. Focusing on specialty retail items or a local incentive to order online are great ways to bring dining to the digital world.
If you find you are struggling to determine your business’ Unique Selling Proposition, book a 1:1 Strategy Call with our expert team today!
Leverage Social Media
Social media marketing is an excellent way to connect with your customers and promote your business online. Here are some of our top tips on creating a social media strategy that will drive traffic to your website and eCommerce offerings:
Use high-quality photos and videos to showcase your products.
Lean heavily on User Generated Content to showcase your products as part of a culinary or "at-home" experience. Customers are buying a culinary experience when they buy your product!
Reiterate your Unique Selling Proposition frequently.
Know your audience - this will help you decide what social media platforms to prioritize.
Don't be afraid to take advantage of trends. Trends are great for virality!
For more of our recommendations for creating a curated content strategy, check out this blog post! We offer extensive social media marketing services to businesses of all sizes across multiple different industries.
Focus on the Customer Experience
From focused advertising to custom branding, food and beverage brands should focus on their online customers' experience as much as they would if they were dining in person.
Some things to consider when examining your customer's online journey with your brand:
Focus on quality branding that speaks to your target audience
Create an exceptional customer service experience
Provide value through content marketing
Showcase your products with high-quality photo and video content
Optimize Your Website
If you are focusing your marketing efforts on promoting your eCommerce business, optimize your website for your customer's experience. Not sure if your website needs an overhaul? Check out our blog post on the 6 Signs You Need a Website Refresh. We offer full branding and web design services so you can ensure your website is optimized for high-performance.
Let's Chat!
Ready to bring your food and beverage business into the digital age?
Schedule a call with our Founder, Jessica, to learn more about our full-scope digital marketing services.