Fractional Marketing Services: 7 Benefits and Why It Makes Sense For Your Brand

Marketing is vital to a brand, it’s as simple as that. It can turn a good business into a great one, generating new leads and maintaining relationships with your loyal customer base.

But you already knew that. 

What you want to know is what do you do if you know you need more marketing support than you already have, but don’t have the money, time, or resources to hire and train a full-time team?

Let me introduce you to Fractional Marketing Services. 

A cost-effective solution, fractional marketing refers to outsourcing your marketing needs to a Collective that supports your existing marketing manager while boosting your brand’s marketing efforts and helping you achieve your marketing goals by driving a great ROI. 

At a fraction of the cost. 

So instead of having to internally hire an entire marketing team, you only hire fractional content marketing support for the specific period you need, while only paying for the services rendered. 

Are you sold yet?

There are SO many reasons why fractional marketing services are the way brands are moving forward for long-term growth. And I’ve listed them all here for your convenience. ;)

You Get CMO-Level Marketing Leadership

Hiring fractional support allows you to access the strategic mindset of a marketing leader while keeping you and your team focused on what they’re best at. This leader acts as a fractional CMO digital marketer, collaborating with your existing marketing manager to better plan, implement and manage the marketing for your brand. 

This gives you leadership-level expertise, flexibility, and innovation that are UNMATCHED. That’s CMO insights without the extraordinary cost of hiring an internal CMO. 

Tap Into Diverse Industry Experience

You have a marketing manager, but they don’t have a deep level of experience in every marketing field. 

That’s not unusual, but a general manager will only get your brand so far. What you need is the SEO specialists, copywriters, graphic designers, and ads managers that your marketing manager is desperately asking for. The ones who have a deep understanding of their field.

Fractional marketing services allow you to hire that team for precisely the business needs you have. So you get specialty knowledge without having to hire five full-time employees. 

Talk about simplicity!

Grow and Scale Your Plan as Needed

Was your re-brand completed, but now you’re thinking you might need some social media support? What’s so amazing about fractional marketing is that you can ebb and flow your marketing needs as your business needs change. It gives you TOTAL flexibility and control over your marketing channels, with a full team behind your marketing manager to implement and complete the marketing dreams envisioned for your brand. 

Winning!

You Save Money

So you need a CMO, a copywriter, an SEO specialist, a social media manager, and, and, and … 

That’s a lot of full-time employees, at a cost your business might not be able to afford. Hiring the Collective allows you to access all of those leaders and marketing specialists, without having to pay them a full year’s salary. You get the support your business and marketing manager NEED for only the amount they need it.

Extreme Efficiency

A fractional marketing manager doesn’t have to work for a set number of hours, which means they’re only focused on working on things that bring maximum value to your business and existing team. As an extremely unified team, the Collective is able to work with minimal distractions and towards set, specific KPIs, so no time is wasted!

Communication is streamlined to save time, with you and your marketing manager only having one main point of contact with your fractional marketing team.

Gain Access to Digital Marketing Tools

Your brand’s marketing manager has some amazing ideas for running your social media accounts. Great, that means you’ll need a design tool, a scheduling platform, a reporting platform … oh boy. 

By hiring fractional marketing services, you get a team of people who have the best tools in the business. That means your marketing manager doesn’t have to spend HOURS sifting through blogs and reviews to discover what marketing platforms are the best for your brand’s needs. Someone else has already done that for them! Oh, and your fractional marketing team will handle any training and implementation support your internal team needs too. ;) 

Marketing Tailored To Your Needs

The great thing about a fractional marketing manager is that their services can be tailored to any company with any marketing need. You can choose social media packages that are scaled to your brand, website designs that fit your budget, and ongoing ad campaigns that are designed to hit your targeted goals. 

In summary? Fractional marketing allows you to access talent as needed — without going through the hassle of hiring full-time employees.

Are you ready to implement fractional marketing services to see long-term growth for your brand? 

Reach out to us by Booking a Discovery Call.