5 Ways to Launch Successful Holiday Marketing Campaigns

The malls are playing holiday music, your inbox is filling up with promotions, and you’ve deemed it socially acceptable to start drinking eggnog first thing in the morning. 

Or maybe that’s just me. 

The holiday season is upon us—the most wonderful and BUSIEST time of the year. As business owners, we’re gearing up to finish the year strong. Just like shopping for gifts, planning holiday marketing campaigns isn’t something you want to shove off until the last minute.

It’s important to reach your customers before your competitors do. If you haven’t started planning your holiday campaign yet, don’t panic!

I’ve got you covered with a comprehensive guide to launching your most successful holiday marketing campaigns YET!

Don’t waste another minute! Let’s get started

Step 1: Decide on a campaign theme

Ok, it might sound trivial, but hear me out. The first step to creating successful holiday marketing campaigns is setting a theme. It’s like the foundation for everything that comes after. 

While you’re probably a pro when it comes to crafting engaging content, a campaign requires a little more planning than posting a killer Instagram Reel. 

When it comes to holiday marketing strategies, you’ll want all your channels to be focused on the same theme. That means that your email marketing, website, blog, and social channels all should have a component in them that relates to your campaign over the course of the promotion. 

Holiday marketing promotions start EARLY, but they can also run longer than the holiday season and can lead right up into the new year. 

Now that you’ve got your theme ready to go, let’s get going with the fun stuff.

Step 2: Define your goals

Goal setting. My favourite thing!

Before you start thinking about an offer, you need to determine what it is that you're looking to achieve. What is the ideal outcome of your campaign?

Knowing your focus allows you to set measurable goals that you’ll use to benchmark the performance of your campaign. I’m ALL for setting goals, and I like to make sure they’re SMART goals!

Say what?!

• Specific

• Measurable

• Attainable

• Relevant

• Time-bound

This isn’t your first time running a holiday marketing campaign? Even better! Take a look at last year’s results to use those as a starting point and learn what you can improve on for this year. Grow and Scale Your Plan as Needed

Was your re-brand completed, but now you’re thinking you might need some social media support? What’s so amazing about fractional marketing is that you can ebb and flow your marketing needs as your business needs change. It gives you TOTAL flexibility and control over your marketing channels, with a full team behind your marketing manager to implement and complete the marketing dreams envisioned for your brand. 

Winning!

Step 3: Determine your ideal audience

It’s time to get up close and personal with your ideal customer. Who’s your audience? Where do they hang out on social media? How often do they consume content? 

The more information you have about your buyer persona, the better you’ll be able to tailor your holiday marketing strategies to them and their needs. Because campaigns are often shorter promotions, you want to get really zoned in on a specific audience rather than keep things broad. 

This will equal out to LESS marketing effort with MORE reward. 

Words I like to hear. 

Step 4: Create an offer

I want you to zone in on ONE question here: What problem are you solving for your customers?

Are you saving them time by offering them incredible social media packages? (Cause our Collective is!)

Are you relieving holiday stress with spa packages? (I’d buy that!)

Or maybe you’re making a busy time seamless with curated food delivery boxes? 

Whatever the problem, it’s the job of your offer to solve it. This is where you get to think of something AMAZING that will wow your customers so that they have no other option but to buy. 

Step 5: Create compelling content

Content is my JAM, so it’s no surprise that I love Step 5. Once your offer is created, you need to get the word out. 

Depending on the channels you have running for your holiday marketing launch plan, you’ll be looking to create content for your:

• Social Media

• Email Newsletters

• Blog

• Ads

• Website 

Have FUN with it. The holidays are all about having a good time, and you should enjoy crafting engaging content for your audience. Splash the promotion across Instagram Reels, hit up your email list with an enticing subject line, and create a killer landing page or website pop-up that draws in your prospective customer. 

Have you completed each step? Then it’s time to GO LIVE with your holiday marketing campaign. 

And do a little happy dance, because you deserve to celebrate. 

What’s next? Make sure that once your campaign wraps you go back to those SMART goals you set and measure the performance of your campaign, keeping any findings handy for the next time you plan a campaign. 

Is all of this still feeling like a little too much? 

Don’t have the time to plan an effective marketing campaign this close to the holiday season? I’ve got you covered! Book a Discovery Call with our Collective and we’ll hit the ground running together.