StoryWell's 2022 Year in Review: Our Wins, Learnings, and Where We're Headed

WOW! What a year 2022 was. 

Our biggest news? 

This year we took on the challenge of our rebranding. Redefining the ethos of our Collective, we launched our refined self in June of this year. 

After feeling like the name Catalyst Marketing didn't capture the heart of what we do (and being a marketing Collective that knows our name should capture the heart of what we do), we decided to go back to the drawing board. 

StoryWell Marketing was born with a renewed passion for the impact we can offer our clients. 

Oh, but it doesn't stop there! We worked with amazing clients this year, and they completed projects with us, beaming from ear to ear. Let's take a little trip down memory lane. 

Ayoka Essentials Gets New Photography

Ayoka Essentials, which offers a luxurious range of organic scented candles, reed diffusers, and room sprays, all made with natural ingredients, came to us with the need to elevate its brand presence through new photos. By organizing and delivering a customized photoshoot, they could update their social media, website, and newsletter assets to best portray how far they had come and attract their ideal customer. 

What does photoshoot assistance through the Collective look like? We make sure to check all the boxes, including: 

• Scouting the best location

• Creating a shot list

• Stylizing a mood board for inspiration and brand direction

• Sourcing the best props

• Hiring models

• Styling sets

• Offering creative advice during the shoot

With several photographers on our must-call list, we can elevate your brand photography while staying true to your identity. 

Once their photoshoot was wrapped, we went in. We updated their eCommerce site to ensure Ayoka Essentials showed up beautifully and that their customer experience was just as amazing. 

Miller Box Launches A New Landing Page

Who's Miller Box Co.? They're THE solution to great gifts that are excellently curated to delight your loved ones. 

Our goal for Miller Box Co. was to provide an easy and smooth purchasing experience while showcasing the owner's brand values and ethos and an online store experience that felt chic and minimalistic. 

We updated their landing page and made some website tweaks, and after partnering with us, their sales SKYROCKETED. 

Their upscaled marketing package included customizable website designs, a corporate-focused landing page, plus: 

• SEO Optimization

• Copywriting Services

• Social Media Management

• Advertising 

It's always such a pleasure when we get to help brands who are so good at what they do genuinely get noticed. 

Lincoln Construction Sees Immense Business Growth

Our longest-standing client (WAHOO!), together with Lincoln Construction and the Collective, have achieved success that has seen some serious impact. 

And we have the numbers to prove it:

• Instagram

  • Increased reach by +20%

  • Increased profile visits by +50%

  • Increased followers by +700

• Facebook

  • Increased reach by +30%

  • Page visits increased by +125%

  • Increased page likes by +60%

• Google My Business

  • +350 business profile interactions

  • +2500 business profile views

  • +290 website clicks

Their social media presence has increased so much that they just expanded their package with us to start taking advantage of Instagram Reels. 

As the company has grown, we've made changes and updates to its website, better capturing what makes Lincoln different from other construction companies while highlighting the team and projects through photography and getting their services notices through targeted ads. 

They're a DREAM client, and we can't wait to see where 2023 takes them. 

Are you looking for results like these?

Whether you need a website refresh, know you could use some assistance in scaling your social media efforts or are struggling to see a return on investment when it comes to your ad spend, the Collective has you covered. Book a Discovery Call with us, and we'll hit the ground running in 2023. 

2023 is the year of your brand's growth

Are you looking for inspiration, some tips, and maybe a laugh or two? Follow us along on social media for our expert marketing insight!