Reasons Why Advertising in a Recession Matters
Hello, 2023!
New year, New………… recession?
While 2023 brings the excitement of a blank slate, this year is also plagued with the fear and anxiety of economic hardship.
But you're going to KILL IT because you've got a plan, right?
The past several years have been a wild west when it comes to marketing, but that trend is over. We can no longer afford to throw ideas (and money!) against the wall to see what sticks.
Here are 4 Reasons Why Advertising in a Recession Matters:
1. Keeps Your Business Top Of Mind
→ It is essential, now more than ever, to keep showing up as your clients make choices, so they will remember you and stay loyal to you.
2. Attracts New Customers
→ Your current clients are more likely to start shopping around, price-compare and second-guess the necessity of their purchase. Stepping up your marketing to attract new clients with new offers, a digital download, or redefining your brand goals with updates to your products/services that keep you relevant will be key.
3. Increases Your Brand Voice
→ In a recession, companies tend to reduce their ad budget. That means there's less collective marketing across all channels. By keeping your foot on the ads pedal, you're better able to capture a bigger share of the pie.
4. Gets You Visible at a Reasonable Investment
→ In a recession, the economy doesn't grind to a halt. People are still spending money - give them a good reason to spend it with you!
HEY, I’M HERE FOR YOU 🤗
I know that the word “recession” can sometimes trigger an elevated heart rate. But it doesn’t have to.
Our team of fractional marketing partners can answer all your questions about recession-proofing your marketing to set you up for a successful 2023.
