How To Maximize Your Budget During A Recession
When you have little time to dedicate to marketing (because you’re busy running a business!), knowing where to put your time and energy is important. Not only does it help streamline your efforts, but it’s also the key to yielding strategic results.
Need a little direction when it comes to your marketing efforts? Keep reading!
It's time to integrate marketing into every aspect of the customer-facing side of your business.
→ This includes sales.
→ This includes customer service.
→ This includes delivery.
Now's the time to take a critical look at where you might need to improve your A-game and show up with a juicy pitch for your products/services.
Now is NOT THE TIME to cut your advertising budget. Hear me out.
If your marketing spend drops as fewer people actively search for products and services, you WILL see a downturn in how many people visit your website.
With fewer people organically visiting your website (as your competitors are upping the ante), profits are sure to drop.
Even with the best possible website journey, with fewer people journeying with you, BOOM goes your brand's profits.
So, what do you do?
Mix up your promotional content with engaging, helpful content that they appreciate and value.
Provide the smoothest customer journey possible on your website.
Use social media to communicate your offer clearly, then direct them immediately to your offer.
Continue to nurture the relationship with automated email drip campaigns if they don't immediately buy from you.
If you're not doing these, then we need to talk!
ASK ME ANYTHING 🙋🏻♀️
That’s A LOT of info! If you’re overwhelmed, we don’t blame you. But don’t worry - WE GOT YOU.
Our team of fractional marketing partners can answer all your questions about recession-proofing your marketing or building your content strategy in 2023.
Let’s chat!
