Marketing vs. Sales - Here’s The Key Difference
We hear it a lot from our clients, “Why didn’t that social media post translate into product sales?” Sorry to break the news to you, but marketing and sales are NOT the same things.
While marketing and sales focus on generating revenue, they involve completely different processes and functions. Here’s the low down.
All About Marketing
Marketing consists of creating a message, branding, and positioning of a product or service in a way that appeals to potential customers. When you think about your marketing goal, it’s to create awareness, generate interest, and build a strong brand reputation that will ultimately result in sales.
How do you do this? Think about tactics like:
Advertising
Content creation (blogs)
Social media
Email marketing
Events
It’s best to start with your marketing goals and tactics before thinking about sales.
Keep reading to find out why!
Tell Me About Sales
Sales is the process of actually SELLING a product or service to a customer. When it comes to your sales goals, you want to think about converting your potential customers into paying customers.
Sales tactics can include:
Prospecting
Lead generation
Qualifying leads
Making sales presentations
Handling objections
Closing the sale
Now for the full strategy…
How Marketing and Sales Work Together
A successful business needs both a marketing plan and a sales strategy to see long-term growth.
Say what?!
YES! Marketing CREATES demand for a product or service, while sales FULFILL that demand. Separating your marketing and sales strategies ensures that both functions are working together in harmony to achieve your desired outcomes.
Let’s show you how we do it here at StoryWell!
Our marketing strategy focuses on:
Building brand awareness
Identifying target audiences
Creating a content marketing plan
You’ll note that our marketing strategy ALIGNS with our business goals, providing the foundation for our sales strategy, which focuses on our customer journey.
Still have questions about how to target your marketing and sales goals? Our team is here to help!
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